SOCIAL MEDIA COURSES FOR NC MEDICAL SOCIETY MEMBERS
eLearning courses to get online and engaged
NC Medical Society Member Benefit
Members receive a discount on all Get Social Health Academy courses
Healthcare Social Media Training
- Healthcare Professionals
- Physicians & Staff
- Practice Social Media Leads
- Courses available 24/7
- Courses designed in short, easy to follow sections
- Downloadable Check Lists, Discussion Prompts and Content Guides
- Buy single courses or save and buy the bundle
Courses Now Available!
Course 100: The Big Picture
Get up to speed with the current state of social media in healthcare. In “The Big Picture” you’ll get a 20,000-foot look from how it’s being used to educate and engage with patients, and how practices are using it to benefit patient acquisition and business growth. When you finish the course you will have a good sense of what’s happening in social media for healthcare and will be able to move forward into the other courses with a solid understanding of the basics whether you are new to social media or are new to using social media in a healthcare professional environment.
Course 200: Privacy, HIPAA Compliance and Social Media Policies
- Presents an overview of PHI, PII and oversight agencies
- Review HIPAA or Privacy Violations Scenarios
- Learn essential elements of an effective social media policy
- Best and “Worst” Practices Examples
Course 300: Claim Your Space & Establish Your Online Presence
In this course we’re going back to square one. Whether your practice has jumped enthusiastically into social media or you have avoided it at all costs you could be at a disadvantage. As the saying goes – Time, Tide and social media wait for no one. There are a lot of basic steps that need to be taken to get set up properly online so your practice can truly benefit from being active in social media.
This course will cover where you need to be present online, claiming your business locations, what to include in your online profiles and how to set them up for maximum impact and Search Engine Optimization benefit.
Course 400: Best Practices in Engaging on the Top Social Media Platforms
In this course, we’ll be taking a look at the top social media platforms and the best practices for engagement. In previous courses, we discussed the healthcare social media landscape, have reviewed the HIPAA and Privacy rules and gotten all your social sites claimed and up to date.
Now it’s time to engage in social media. We’ll look at each of the platforms and review a high-level strategy on how to engage in each of them. Plus I’ll show you some examples of practice social sites with Best Practice and opportunity for improvement tips.
Combo: "The Essentials" - Courses 100, 200, 300 & 400
“The Essentials” includes access to courses 100, 200, 300 & 400 in a single course. Content is presented in short videos easily viewed at work.
FUTURE COURSE TOPICS
Course 310: Managing Your Online Reputation >> Available February 2016
Do you know what your marketplace is saying about you? Regardless of whether you have a social media presence or not, there are conversations happening on the web about your healthcare system, staff, and services. If you have a social media presence, you are in a better position to respond but may not be hearing all the conversations (e.g., if they are taking place in other platforms).
In this course we will explore how to monitor and manage (not control) your online presence, so you are better prepared to handle a crisis management situation, keeping HIPAA compliance in mind.
Available February 2016.
Course 500: Staff Training Course- Social Media's Impact on our Business (Available 2016)
15 minute videos and discussion guide to share at team meetings
Module 1: The Big Picture – How healthcare practices are using social media
Module 2: Let’s Get Serious – A look at HIPAA & privacy in social media
Module 3: Social Platforms – How healthcare is using the major social sites
Module 4: Next Steps – How the staff can support your social media goals
Course 600: Social Media Lead - A detailed course for your in-house social media team (Available 2016)
The Social Media Lead Course covers the same outline as “The Big Picture” course in much greater detail with additional checklists, content guides, editorial calendars and more. Content in short videos easily viewed at work.
This program includes all courses created by Get Social Health on an annual subscription.