SOCIAL MEDIA COURSES FOR INFORMATION MANAGERS

 

eLearning courses to get online and engaged

 

INFORMATION MANAGERS Benefit

Followers receive a discount on all Get Social Health Academy courses

LinkedIn for Healthcare Professionals

Reputation management starts with a solid LinkedIn profile. Our online course gives you a section by section guide to maximizing your presence on the number one online business network.

Healthcare Social Media Training

  • Healthcare Professionals
  • Physicians & Staff
  • Practice Social Media Leads
  • Courses available 24/7
  • Courses designed in short, easy to follow sections
  • Downloadable Check Lists, Discussion Prompts and Content Guides
  • Buy single courses or save and buy the bundle

Courses Available January 1st, 2016

Course 100: The Big Picture: Executive Summary for Practice Owners

Module 1:  The Big Picture – How healthcare practices are using social media

Module 2:   Let’s Get Serious – A look at HIPAA & privacy in social media

Module 3:   Setting Goals – What do you want to get out of social media?

Module 4:  Let’s Get Started – Creating a plan and setting up social profiles

Module 5:  Social Platforms – Where do you need to be present in social media?

Module 6:   Next Steps – Getting your staff onboard

Course 200: Privacy, HIPAA Compliance and Social Media Policies
  • Presents an overview of PHI, PII and oversight agencies
  • Review HIPAA or Privacy Violations Scenarios
  • Learn essential elements of an effective social media policy
  • Best and “Worst” Practices Examples

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Course 300: Claim Your Space & Establish Your Online Presence

In this course we’re going back to square one. Whether your practice has jumped enthusiastically into social media or you have avoided it at all costs you could be at a disadvantage. As the saying goes – Time, Tide and social media wait for no one. There are a lot of basic steps that need to be taken to get set up properly online so your practice can truly benefit from being active in social media.

This course will cover where you need to be present online, claiming your business locations, what to include in your online profiles and how to set them up for maximum impact and Search Engine Optimization benefit.

Course 300: Managing Your Online Reputation >> Available February 2016

Do you know what your marketplace is saying about you? Regardless of whether you have a social media presence or not, there are conversations happening on the web about your healthcare system, staff, and services. If you have a social media presence, you are in a better position to respond but may not be hearing all the conversations (e.g., if they are taking place in other platforms).

In this course we will explore how to monitor and manage (not control) your online presence, so you are better prepared to handle a crisis management situation, keeping HIPAA compliance in mind.

Available February 2016.

Course 400: Best Practices in Engaging on the Top Social Media Platforms

In this course, we’ll be taking a look at the top social media platforms and the best practices for engagement. In previous courses, we discussed the healthcare social media landscape, have reviewed the HIPAA and Privacy rules and gotten all your social sites claimed and up to date.

Now it’s time to engage in social media. We’ll look at each of the platforms and review a high-level strategy on how to engage in each of them. Plus I’ll show you some examples of practice social sites with Best Practice and opportunity for improvement tips.

Combo: "The Essentials" - Courses 100, 200, 300 & 400

“The Essentials” includes access to courses 100, 200, 300 & 400 at a 25% discount plus a bonus of “LinkedIn for Healthcare Professionals.” Content is presented in short videos easily viewed at work.

Course 500: Staff Training Course- Social Media's Impact on our Business (Available 2016)

15 minute videos and discussion guide to share at team meetings

Module 1:  The Big Picture – How healthcare practices are using social media

Module 2:   Let’s Get Serious – A look at HIPAA & privacy in social media

Module 3:   Social Platforms – How healthcare is using the major social sites

Module 4:   Next Steps – How the staff can support your social media goals

Course 600: Social Media Lead - A detailed course for your in-house social media team (Available 2016)

The Social Media Lead Course covers the same outline as “The Big Picture” course in much greater detail with additional checklists, content guides, editorial calendars and more. Content in short videos easily viewed at work.

This program includes all courses created by Get Social Health on an annual subscription.

Participating in social networking and other similar Internet opportunities can support physicians’ personal expression, enable individual physicians to have a professional presence online, foster collegiality and camaraderie within the profession, provide opportunity to widely disseminate public health messages and other health communication.

American Medical Association

ARE YOU READY TO ENGAGE IN SOCIAL MEDIA?

Select the courses above and get started!